Clean and honest visual approach is paramount for communicating relevance to audiences that are from diverse backgrounds. Teal, a combination of calming blue and regenerative green takes center stage in the logo motif. The richness is complimented by the light and vibrant ochre, which dutifully lights up the composition. The typography is modern, sans serif denoting ease of accessibility and friendliness. The brand identity extended itself into the key collaterals, with soft playful secondary colours bringing the playfulness of the brand to the fore. The colours ensured that the child-like innocence is retained and an unembellished, honest copy touched hearts.